Mrs Gould’s army

Derek Bateman makes an excellent point. Really, it shouldn’t surprise us in the slightest if professional journalists get it wrong. They are, for the most part, concerned more with manipulating the public mood than with reading it. They don’t ask what the public mood is and then pursue and answer to that question. They formulate their own notion of the prevailing mood informed principally by their perspective from a location within the British establishment, and then grace us with their conclusions. They have their cosy consensus, and that which lies outside it is largely unknown to them because it is of little interest to them. Taking an interest would be effortful. The cosy consensus has its own gravitational field, and achieving escape velocity would be demanding of both intellectual and physical resources.

Why bother? The most readily available rewards come from exploiting the professional journalist’s location within the establishment. Why risk losing ones place within the circle which enjoys privileged access to established power – at some level – by stepping outside that circle? Why rock the boat? It’s a very nice boat.

Things have changed since the days when Mrs Gould of Cirencester in Gloucestershire was a brief media novelty because, almost accidentally, she gained brief, one-off access to established power without being a member of the elite – and was able to make very effective use of it. Now, that one little old lady politely quizzing Margaret Thatcher under the watchful eye of a media professional has developed into a substantial alternative media machine interrogating established power incessantly and relentlessly. And doing so from a location outside the British establishment. Outside the circle. Not part of the cosy consensus.

The media accustomed to manipulating the public is being challenged by media manipulated by the public.

It was the alternative media – citizen journalists, if you like – who asked questions about the nurse who claimed to have been referred to a foodbank because she couldn’t afford to feed herself. It was on social media that those claims were scrutinised. The traditional media were smugly content that the attack on the First Minister fitted very nicely within their cosy consensus.

An army of Mrs Goulds decided that the public mood demanded facts rather than professional media spin. And they know what the public mood is. Because they are the public. I salute them.

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4 thoughts on “Mrs Gould’s army

  1. Scott Cameron

    And the scottish MSM circled the wagons making spurious accusations of SNP orchestrated social media smearing of someone who was economical with the truth, whilst not having a shred of evidence of SNP involvement.

  2. TheStrach

    We need to keep highlighting the systemic media bias. The MSM, including the BBC, will never change.

    Following independence I hope the new Scottish government provide effective regulation which allows freedom of expression but limits the influence of foreign multi-billionaires who own most of our newspapers. They have far too much influence at Westminster and it would be a travesty if this continued in an independent Scotland.

  3. bringiton

    The nasty party has been making noises recently about taking “measures” against those who do not conform to British “values” and their present head honcho about standing up to terrorists and separists.
    Taken together with their draconian surveillance of internet communications means a crackdown on anything they don’t approve of.
    British Labour has much to answer for in allowing this to go ahead with their acquiescence or perhaps they are secretly in agreement with the objectives.
    We may need to start a campaign,similar to the net neutrality one which outlaws political censorship of the internet.
    The internet is the last bastion of democracy which is under attack from authoritarian regimes around the world and now from the mother of all parliaments under the guise of state security.

  4. William Bryan

    Peter, both your own and Derek’s articles rammed home the point of what journalists should be doing.Unfortunately they don’t. Strangely citizen journalism seems to get to the truth of matters.It is also a matter of great concern when the MSM follow blindly the establishment narative.Are we now in the land of big sister?

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